Ambassador of a new line of branded accessories, the Labradoodle of the artistic director of Celine is entering the big family of crested fashion canines.
After Choupette Lagerfeld, Neville Jacobs, and more recently Toutou Jacquemus, make way for Elvis Slimane. Celine’s creative director captured his faithful companion, a fluffy, wavy-haired dog, to promote a new line of pet accessories. Collars, leashes, but also “dog” and “cat” bowls and bags make up the perfect kit for the Celine pet. Illustration in pictures with the first interested party: Elvis. From the Labradoodle breed (resulting from the cross between the Labrador Retriever and the Poodle), this hairy dog is none other than the faithful companion of artistic director Hedi Slimane, named in homage to the King.
Showing off publicly with your pet is a common flirtation among fashion designers. Everyone has their favorite race. Valentino Garavani thus maintains a passion as notorious as it is devouring for his Pugs, which he adopts in herds. Alongside Yves Saint Laurent, there are four generations of French Bulldogs – all baptized Mouzhik – which followed. One of them even had the privilege of being immortalized by Andy Warhol in 1986. It must be said that since the advent of the fashion for dogs in the Victorian era, the status of this domestic animal oscillates between being expensive and stooge: their aesthetics are a differentiating factor and a witness to the taste of their owner. An extension of oneself whose “image” potential has ended up finding its place in brand strategies.
The four-legged trophy
Since the 2010s, in addition to a place in their lives, pets have been offered a prominent place in the campaigns of creators. Marc Jacobs’ Bull terrier, Neville, posed, glasses on his muzzle, under the lens of David Sims in 2015. In November 2020, Toutou, Simon Porte Jacquemus’ Dachshund, can be found at the campaign poster The Year 97 alongside Laetitia Casta. But the greatest animal muse remains Choupette, the star of Persian cats received as a gift by Karl Lagerfeld in 2011 who will lend his image to several series of derivative products. And will become a millionaire at the same time.
Now it’s the turn of the very private Hedi Slimane to reveal a little of his intimacy by introducing his faithful companion, who would have inspired this canine and feline collection for Celine. A good way to draw attention to this last capsule. Proof, if needed, that the dog is fashion’s best friend.