Burger King France promotes French restaurants by highlighting them on its Instagram account. A nice successful communication coup that earned the Rouen Italian restaurant La Pasta Tinto to be put forward for free.
— Burger King France (@BurgerKingFR) December 10, 2020
“I would have preferred to win the lottery! »
Contacted, Patrick Reulet, at the helm of the restaurant with his brother Charles, admits having been “surprised and rather happy” by discovering this ad on Thursday. “The probability of being in something like that is like winning the lottery, but I would have preferred to win the lottery! », he smiles. This has not (yet) had an impact on the takeaway order book. But the restaurateur is especially worried about the latest government news announcing the curfew from 8 p.m., from December 15. “What are we going to open for? People will not come in the afternoon to order food”, he fears. To deal with the crisis, Pasta Tinto launched a take-out pizza activity a few weeks ago. “It works like an activity that starts in a complicated period”slides Patrick Reulet.
Burger King had inaugurated its advertising campaign by quoting its great rival McDonald’s, thus succeeding in getting people talking about it once again. “We decided to stop posting photos of our burgers and to make our Instagram account available to all these restaurateurs, indicates the brand. Until restaurants can open again, they will be able to advertise there for free. “Since this publication of December 10 where La Pasta Tinto is mentioned, the Instagram account of Burger King France has started to advertise different addresses, one in Valbonne (06), in Paris and in La Rochelle.